Published: 11/09/2012 12:13 - Updated: 12/09/2012 09:22

Map launched to bring Brave filmgoers to Highlands

Written byBy Alex Johnston

Merida in Brave ©2011 Disney/Pixar. All Rights Reserved.
Merida in BRAVE ©2011 Disney/Pixar. All Rights Reserved.

FILM fans are being encouraged to explore the Highlands by following in the footsteps of the heroine of Disney’s blockbuster film Brave.

A Brave-themed map has been launched by VisitScotland as the latest part of a tie-in with Disney-Pixar, featuring Highland attractions such as Urquhart Castle, Strathpeffer’s Eagle Stone and Culloden Battlefield.

Split into sections, it gives visitors the chance to follow heroine Merida and see the sights which influenced the film.

VisitScotland hopes to convert cinema-goers into visitors to Scotland, in order to generate £140 million for the nation’s economy.

The film has sat in the top half of the UK box office since its release and is being shown in 72 other countries.

Triplets Jack, Cameron and Liam Noble (3) celebrate Brave with kilts and toy swords
Triplets Jack, Cameron and Liam Noble (3) celebrate Brave with kilts and toy swords

Scott Armstrong, regional director of VisitScotland, said: “Millions of people all over the world have already been captivated by Brave on the silver screen. Now they can experience the real thing.

“This fantastic Movie Map allows visitors to explore the castles, culture and myths of the Highlands - where legends come to life. In the Year of Creative Scotland, initiatives like this can help boost the visitor economy.”

Fergus Ewing, Scotland’s Tourism Minister, said: “Brave offers a fantastic opportunity for our tourism industry to build on the wonderful portrayal of Scotland that we see in the film and give fans the ultimate visitor experience showcasing our magnificent castles, iconic historic sites and sweeping landscapes.

“The Movie Map is an excellent example of how we are working with VisitScotland and the industry to come up with creative ways to help families from across the world see the inspiration behind the movie and discover all that Scotland has to offer.”

The map highlights other Highland attractions such as the Caledonian Canal, Tarbat Ness and Clava Cairns and is available in VisitScotland information centres.

< Back


Reddit Facebook Digg Twitter Bebo